Publications

Books


Corporate Design 2008 – The jury’s reasons for selecting Embassy: “Bull’s eye … very classical, very good...“ more		Young German Design – Presentation of thirty remarkable design agencies. Embassy stands for branding projects with an international focus. more		Tradition kommunizieren (Communicating Tradition) – How does historical communication work in practice? more


Marketing im Wandel (The changing face of marketing) How marketing has developed and the ever increasing extent to which it infiltrates our lives. PDF		Cathedral or Bazaar Consumers want more than just standardised brand processes. They want to be a part of the brand. PDF

Brand Governance –
Nicholas Ind on new routes
to participation in
brand processes.
more